PETZL SWITCH SYSTEM INTERACTIVE BOOK

Petzl came to us looking for a creative way to showcase the modularity of their crampon system in stores. They wanted to illustrate the idea of swapping toes, heels, and bindings to accomplish different objectives in the mountains... without having to buy entirely different sets of crampons for every ascent.

Inspired by the children's books that allow a reader to flip different parts of the pages to see different versions of a story, we developed a book that engages customers with its clever design while also educating them about the system and how they can use it in their mountain pursuits.