BRAND
Your Brand is our jam.
Everything we do here revolves around Brand. That is how we approach every new project, every campaign, and every customer experience. Sometimes this means working with established brands and exploring new ways to communicate to the market. Other times it means developing a new brand from scratch to really connect with your customers. And still other projects are somewhere in between.
We have named and designed brand identities for many different companies over the years across industries and categories. This has included new and redesigned logos, detailed style guides, exhaustive color program development, and how all of this gets communicated across platforms.
Here is an example of a logo redesign project for the outdoor app and hardware company, Bivy. They came to us for a refresh of the logo and branding to match the modern brand and reflect what is unique about them in the space. As a tech company focused on outdoor users we saw an opportunity to showcase both of these elements in the brand which started with a new approach to their logo and visuals.
AN OPPORTUNITY TO BRING YOUR BRAND TO LIFE.
A brand video is a great example of how to bring a brand to life and really connect with your customer on a primary and emotional level. This is where all that work along the branding process can really show off and connect.
PRODUCT
PRODUCT and brand. together in harmony.
Was that line too cheesy? Please excuse our emotional baggage here. We really love doing this.
We work directly with your engineering team, industrial designers, product developers, product line managers, and anyone else involved to connect the brand vision directly to the product itself. As the physical manifestation of your brand this cannot be overstated in its importance. The product visuals, the shapes and angles, the individual colors and how they work with other product colors, and the product graphics all must create consistency to properly reinforce your brand story.
We have managed G3’s VBL (Visual Brand Language) for the past 6 years and have been able to bring it from a mix of graphics and colors seemingly chosen at random to a clean and precise message of consistent color programs, recognizable shapes and ID, and features that speak to the core customer and casual user alike.
LAUNCH
If a Product is launched in the forest and no one is there to hear it, did it even make a SOUND?
Great products are fun to make, but without a proper launch strategy and real execution behind it some of the best products can end up dead in the water. Our approach is to bring all the marketing pieces together using your in-house team, our team of experts, connecting with key media through PR, and some creative thinking to launch your product or brand with some momentum behind it and create loyal communities through it all.
Brand Launch / Go-To-Market Online Marketing Social Media New Media Advertising Grassroots / Viral Events Integrated Campaigns Influencer Engagement
BLUE BEAR OUTSIDE - LAUNCH PARTY
To connect with the Blue Bear Outside customer of young, fashionable, outdoor users we wanted to do something special with the brand launch. With Salt Lake City as their home, we planned and organized a launch party in nearby Big Cottonwood Canyon featuring local bands, taco carts, product for sale, and real community connection.
